Privacy Policy

Effective Date: April 14, 2026
Last Updated: April 17, 2026

Newleaf Privacy Policy

Newleaf and its related services and products (the “Website” or “https://boutique.newleaf-life.com/”) are owned and operated by Newleaf (“Newleaf,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, shop, or interact with our Website.

By using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use our Website.

1. Information We Collect

We may collect the following types of personal information:

• Identifiers: First and last name, email address, shipping address, phone number, IP address.
• Account & Order Information: Account details, order history, payment information (processed securely via third-party payment processors).
• Device & Browsing Information: Data collected through cookies, web beacons, or analytics tools (such as Google Analytics).
• Usage Information: Pages visited, time spent on the site, product preferences, and browsing behavior.
• Marketing & Communication Data: Your preferences for receiving marketing communications from us.
• Other Information: Any data you voluntarily provide through contact forms, reviews, or surveys.

We collect this information through direct interactions (forms, registration, checkout), automated technologies (cookies), and third-party services.

2. How We Use Your Information

We use the collected information for the following purposes:

• To provide and improve our services – process orders, deliver your outdoor camping gear and equipment, and enhance user experience.
• To process transactions and provide customer support.
• To communicate with you – send order updates, shipping notifications, respond to inquiries, and deliver relevant marketing messages about new outdoor products (you can opt out anytime).
• For security and fraud prevention.
• To comply with legal obligations.

We do not sell your personal information to third parties.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your shopping experience, analyze site traffic, and personalize content.

• Essential Cookies – Necessary for website functionality (shopping cart, login, checkout).
• Analytics Cookies – Help us understand how visitors use the site (e.g., Google Analytics).
• Advertising Cookies – Used for targeted advertising (you can manage preferences via your browser).

You can manage or disable cookies through your browser settings. To opt out of personalized advertising, please visit:

• Google Ad Settings: https://adssettings.google.com
• Network Advertising Initiative: http://www.networkadvertising.org/choices

4. How We Share Your Information

We share your personal data only in the following limited circumstances:

• With service providers (e.g., payment processors such as WorldFirst / 万里汇, shipping companies, email service providers) who help us operate the Website and deliver your camping products, process payments, and complete transactions.
• When required by law, court order, or to protect our rights and safety.
• In the event of a business transfer (merger, acquisition, or sale of assets).

Our third-party providers are contractually obligated to protect your data and have their own privacy policies. For details on returns, please see our Return & Refund Policy.

5. Your Privacy Rights

You have the right to:

• Access, correct, or delete your personal data.
• Opt out of marketing communications.
• Object to certain data processing activities.

To exercise these rights, please contact us at [email protected].

For EU/EEA Residents (GDPR): You also have the right to restrict processing or withdraw consent. Please email us for GDPR-related requests.

6. How We Protect Your Information

We implement reasonable security measures, including SSL encryption, access controls, and secure payment processing, to protect your data. However, no system is completely secure, and you should keep your account credentials confidential.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law (e.g., accounting, tax, or order records).

8. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us immediately so we can delete it.

9. International Data Transfers

Your data may be transferred to and processed in countries outside your own (including China). We take appropriate safeguards to ensure your data receives adequate protection.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top will be revised accordingly. We encourage you to review this page periodically. Significant changes will be notified via email or a prominent notice on the Website.